Sign up for our Newsletter

Welcome to Ideas First®

Ideas First® is a specialist idea generation and product innovation agency. We run projects world-wide with leading companies to develop business-building insights, ideas, claims and new product concepts. We offer a range of different product innovation and idea generation programs that help to focus and unlock the creative powers of innovation teams. Created in 2000, Ideas First has run over 300 innovation projects in 25 different countries, and, to date, our results-driven approach has helped our clients to generate over 500 winning go-to-market ideas.See More


Product Innovation to Grow Your Business

The Ideas First® mission is to help large consumer-focused organisations generate and develop innovative new ideas and concepts, for new products or services, that deliver real business results. We have extensive product development and commercial innovation experience from our work with companies such as Johnson & Johnson, Procter & Gamble, Reckitt Benckiser, Novartis, Baxter Healthcare, Mars, PepsiCo, Arla Foods, Tesco, Wal-Mart, Shell, Boots and Cadbury.See More

New Insights, Product Ideas, Claims and Concepts

We run eight different idea generation programs, including focused Innovation Hothouse™ events for new product ideas; our claimstormingHOTHOUSE® for compelling new product claims; our online virtualHOTHOUSE® to develop ideas and insights with larger teams; workshops with creative consumers; our Shopper Hothouse™ to drive category innovation; creative facilitation training; professional concept development; and building insight and idea databases.See More

Online Brainstorming with Innovative Consumers

In 2009, Ideas First® launched a new online innovation tool called the virtualHOTHOUSE®. This powerful online brainstorming tool helps large organisations to improve the quality of business-building ideas by involving larger innovation teams. The tool is also used to support our Consumer Innovation Labs™, where more creative consumers are taken through a focused process to generate and develop new insights and new ideas.See More