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Welcome to Ideas First®

Ideas First® is a specialist idea generation and product innovation agency founded in 2000. Our work will generate, refine and identify winning insights, ideas, claims and concepts to grow your brand or business.  We work world-wide with leading companies such as Johnson & Johnson; PepsiCo and Mars.  In the last 14 years, we have run over 350 innovation projects in 25 different countries and to date, our work has produced over 500 market-winning product ideas.See More


Innovation to Grow Your Business

Our work will generate, refine and identify winning insights, ideas and claims to grow your business. We offer a flexible menu of programs to unlock the creative-talents of cross-functional innovation teams world-wide. We have a unique and powerful online virtualHOTHOUSE® open innovation system, and this can be combined with high-energy Hothouse™ workshops with creative-thinking consumers; Innovation Labs™ with our team of creative-agents; and our online fastSCREEN™ tool to evaluate leading ideas with consumer panels in key markets. See More

Our Clients and Experience

We have run over 350 innovation projects with cross-functional innovation teams from companies such as Johnson and Johnson; PepsiCo; Mars; Energizer; Novartis; Merck; Wal-Mart; Reckitt Benckiser; Tesco; Arla; Amstel; Boots; Paramount; Oregon Scientific and Cadbury. Our team of facilitators,insight specialists, creative agents and copy editors also have experience from work with companies such as P&G; Shell, BP, Nestle and GSK.  Our work has produced over 500 winning ideas for new products; new claims; or for new services that might appear in-store or online.See More

Ideas First® Approach for Winning Innovation

We have developed a powerful, focused and proven five-step consumer-driven approach for winning innovation. This approach is supported by our unique online virtualHOTHOUSE® system that develops stronger insights, ideas and claims by engaging consumers and a broader innovation team across multiple locations.See More